Guerilla Marketing on abandoned property. The AdamTheWoo way
www.AdamTheWoo.com - PLEASE SUBSCRIBE ! - Got the gumption to pull off some promotion hijinx . Next to a main highway sits a huge billboard on property seemingly belonging to nobody. I took it upon myself to utilize this well traveled location for a bit of guerilla marketing. I find spray paint tagging pointless and destructive, this is my harmless and more effective spin on self promotion.
Transcript
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We don't even ask if you want to see his
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go to the
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the
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mar. I have now successfully strapped
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down the 16 ft ladder that I got for
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free from a guy today. It's a little
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unusual when you're not used to having
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something strapped to the top of your
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van when you drive around cuz now all I
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hear is the straps clanging against the
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top of the roof. I hear the wind up
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against the top of the lap. You can hear
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the wind going through it.
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Listen, that's the wind catching on to
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that, shaking
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it. Check out that
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sunset. The sunset is with me. The
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sunset and dirty windshield is with me
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in my adventure to guerilla marketing
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glory.
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So, in the darkness of the night, after
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driving about 30
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miles after I put the ladder on the
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roof, now reaching my target out here in
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the dark here, 16 ft ladder on top with
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the hooks, hooking it on there. Just
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drove about 30 mi with this thing
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rattling like crazy. All for one
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purpose, a little gorilla marketing out
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here at this old checkers, this old
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abandoned checker sign. There's no
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building here anymore. It's been
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demolished. All there is is this massive
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sign seen by all these cars that drive
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by. Why not utilize that sign to promote
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my website? I'm basically counting on a
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couple of different things. The fact
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that everyone that's either driving or
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walking down the road won't notice me or
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is just in their own world and won't
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care or pay attention to anything I'm
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doing. So, here I go. Walking right down
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next to 192 main corridor. Gets tens of
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thousands of cars a day driving by. And
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I'm walking with the big 16 foot lap.
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Here I go.
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Everything.
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love the way. Live your life out of my
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way. Take it all. That's what you do.
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You don't feel right.
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Everything
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everything right now I got to set the
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ladder somewhere inside all this
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shrubbery. Get some of those letters
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down. There's no telling what kind of
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creatures are dwelling inside of all
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this messed up. You don't realize how
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tall and gawky a 16ft ladder is until
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you're trying to rush and pull a bunch
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of letters down on a main highway. Just
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wait. So many cars driving by staring at
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me looking at me. I really hope one of
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us everything.
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Got to say, climbing the top of it on
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that side, especially when that light
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backs up and there's about 30 cars and
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they're all staring at you when you're
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at the top pulling those letters down,
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it's a little nerve-wracking thinking
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that they're going to call the
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cops.
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Everything doesn't appear I'm going to
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have all the letters I need. So, I'm
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going to have to make an O into a D. by
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using some black tape. I had an eye that
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I was going to put at the front of this
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zero or the O to turn it into a D.
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Fortunately, I broke that bad boy in
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half as I was regaining my grip not to
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fall to my death. When in doubt and you
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can't find a D, you use a P. Turn it
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upside down and backwards. Makes a
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little D. Now I just need to find and
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see the majestic handiwork that I just
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accomplished straight ahead.
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Everything you
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g everything you
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g everything you g