The Birthplace of Pepsi Cola in New Bern North Carolina - Small Town Soda History / Museum & Store
Birthplace of Pepsi Cola
Transcript
0:03
today's adventure brings me to new bern
0:03
north carolina
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right here along this river see the
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bridge leading into town as the
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recording of this it is friday
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february 11
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2022. welcome everyone out of the woo
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here downtown new bern is about a mile
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here from the waterway standing next to
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these boats population of about thirty
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thousand
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and i'm gonna be covering a little soda
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cola pop
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history today and tagging along
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scotland tape
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also is here on on the spot
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i am thank you carpetbagger
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now we're standing beside a river
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did you know the human body is comprised
0:44
of about 98 water
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it could be 40 percent
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no one really knows there's water and
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cola and soda oh
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no
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nope
1:00
nope i'm inviting you to join me
1:03
and grimlife collective
1:05
shall you made it over towards the
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downtown area in front of the craven
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county courthouse
1:11
there are over 30
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historical buildings here that are on
1:15
the national register of historic places
1:17
i'm sure a few of those will pop in
1:19
but i am going to check out the
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birthplace of pepsi cola and this is
1:24
also pretty interesting making our way
1:26
over to the birthplace of pepsi it was
1:29
called something else before pepsi in
1:31
the 1890s and then i think about a
1:33
decade later they introduced the name
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but this is the first printing press
1:37
spot of the first printing press in
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north carolina in the entire state
1:41
established 1749
1:44
james davis who published the first book
1:46
in newspaper
1:47
in the colony shop was nearby
1:50
now it does not say where the shop was
1:53
just nearby yeah just it's around now
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what i am thinking about doing
1:58
as we walk underneath
2:00
this moss here now they say do not touch
2:03
you don't want to grab it because bugs i
2:06
was literally just about to touch it you
2:08
were going to grab grab a bit don't rub
2:10
it on your face i was going to do that
2:11
too you wouldn't don't do that okay are
2:14
you are you an aficionado of beverages
2:16
like soda cola pop whatever you want to
2:18
call it huge i'm a huge i i love my
2:20
energy drinks and i love soda and i love
2:23
wild cherry pepsi i'm gonna get a
2:26
regular pepsi yeah i'm more of a
2:28
coca-cola guy however
2:30
i love mountain dew yeah probably my
2:32
all-time favorite soda even though i
2:33
don't drink it all the mountain dew
2:34
flavors like code red spark coat red's
2:36
okay he looks like old school mountain
2:38
dew however
2:39
here because when in rome or when in new
2:42
bern i'm gonna get myself a bottle of
2:44
pepsi and you can get cherry pepsi yeah
2:46
we're gonna have it that's gonna
2:47
eventually happen towards the end of the
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day right and not only there are a lot
2:50
of buildings
2:52
over a couple dozen buildings on the
2:53
national register
2:55
new bern is known
2:57
for its bears
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in fact right here on the
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right here on this marquee these flags
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are the bears how many bears did you say
3:07
you looked it up over 60. 60 bears
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around town we've seen two so far while
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we drove into town dub bears
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doubles and almost immediately i have to
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say i am loving this community just a
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step up of what what i would consider
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a small town with a population of over
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30
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000 but this place is
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very impressive this john m mitchell
3:31
building here is dated
3:33
1912 up there at the top big little town
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that's what it seems like this is aw
3:38
look at these church buildings
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these buildings have all been here for a
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long time you can tell this is quite
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what we're calling a town square but the
3:49
downtown area
3:50
through here and you just i heard you
3:52
talking about in your video that new
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burn means bear it does
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i don't know if it means new bear but
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burn means bear now along this window
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are a few of the
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very notable buildings through town and
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what i'm looking for is the spot where
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caleb bradham who's born in 1867 passed
4:13
away in 34 created brad's drink which
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was a nickname of his last name
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back in 1898 that was the year and then
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a couple years later it went from brad's
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drink
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and turned into pepsi going across the
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crosswalk here
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it is open
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the pharmacy
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little a-frame sign here out front
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the birthplace of pepsico pepsi cola now
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i've been to world of coke i've covered
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a lot of coca-cola i've covered the
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birthplace of dr pepper
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cheer wine
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and now it's time it is your time
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pepsi cola born in new bern since 1898
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so it was born in new bird in 1898 and
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it is continuing to this day and the
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sign
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in front does say open
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gonna go through look at this
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there's gonna be some good relics in
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here as well designated with this blue
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awning
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right across through here
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now this is not the original building a
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fire engulfed
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the original building years and years
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and years ago and then they rebuilt this
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one but this is the spot where mr
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bradham created
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that elixir that medicine if you kind of
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similar to how coca-cola was created it
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was used as kind of like a medicine
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people go inside the pharmacy and get
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their first taste
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and they were hooked
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cooked
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very happy it's caffeine they were lined
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and sinkered
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and i do like here so there's a shirt
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this has the bears on it
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also next to the bear is the caleb
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bradham thing but check it out over here
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there is a mountain dew mural in there
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drink yeah
5:56
mountain dew which was like one of the
5:57
first slogans as well as it'll tickle
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your innards they have mountain dew
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stuff in here which is a pepsi product
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probably really the only pepsi product i
6:07
would really drink on a regular basis dr
6:09
pepper but well dr pepper is both it is
6:12
distributed by it's its own entity but
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mountain dew is pepsi so certain states
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will distribute dr pepper and certain
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states won't for coke or pepsi
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that's how it used to be anyway when i
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worked at a grocery store that's the way
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they that's the way they explained it to
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me
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i could be wrong on that now we end up
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buying our bottles we can come back out
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here and pop the top on this on this
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little this reminds me of my grandfather
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totally different corporation work for
6:37
coca-cola and underneath his sink
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i would get a soda pop and i would pop
6:41
the top so that kind of reminds me yeah
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you know obviously he worked for a
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different different company but i
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believe this here
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is the gentleman mr brad i would hope
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that's mr bradley i would assume it is
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and i'm gonna i'm wondering do you think
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that's where when you say pop the top
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pop
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do you think that's why i was always
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thinking pop pop like a pop pop fizz
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fizz that's a different that's a
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different slogan because in canada we
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call soda pop
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that's the real deal right there that's
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the real sign not just a window cling
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that i showed
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a little bit earlier oh
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someone is up in that window right there
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very tough to see
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someone is peeking out of that window a
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little timeline of history here
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caleb bradham changes the name of his
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carbonated soft drink to brad's drink
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okay that was in 1898 so a couple years
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before that
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so just prior to that it was called
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brad's drink
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and then it just progressed they show it
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here to 1903
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1905 he established
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to license the bottle over in durham it
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was interesting i passed through durham
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the other day right i have a durham
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t-shirt on what a coincidence that was
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completely unintentional
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but it kind of works out
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i just passed through there the other
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day very quick like went in the store
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durham bulls are an affiliate of the
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tampa bay ray so i went ahead and bought
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one of their shirts because i like the
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race going in now oh got the floor mat
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here nice
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oh there's that mount bottom mountain
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dew in there too well that's like a kind
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of a
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old-timey logo in the can there how you
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doing good all right excellent all right
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rolling through here this has like a
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quaint little
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style to it all the different
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specifications on what to make the
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formula obviously
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part of it is probably okay current
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pepsi formula is a revision revised
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version
8:30
of the original but take a look at this
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double size
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only five cents
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lots of souvenirs i would eat i'm gonna
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buy myself a bottle a lot of souvenirs
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over here almost like a stein glass and
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then a big pitcher
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that's pretty dang cool back when it was
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only a nickel
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it was only a nickel and these remind me
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of like the old remember when you go to
8:55
like an old pizza hut yes and you would
8:57
see these kind of
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from the roof
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oh there he is right up there
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passed away in 34. now he is laid to
9:08
rest here in town we're going to go by
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there towards the end might even take
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one of these
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take one of these with us as well
9:15
our respects but plenty of plenty of
9:19
different things
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that you can purchase there here's the
9:21
calendar to the correct month and we got
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that banner right there 1898 okay this
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was the anniversary banner you can see
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where it's dated 1998 so 100 great years
9:32
of pepsi here in new bern this whole
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machine back when it went from a nickel
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to a dime
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this machine could be
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utilized as well and if you want to
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enjoy your beverage inside you can sit
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here at one of these
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little tables
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the choice of every
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do they have do they have cherry black
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cherry pepsi in a can you got to get
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that yeah
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it's different than like the regular
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like
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wild chips yeah yes there's a little
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more um
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yeah
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i would say
10:23
so they salvage this even from the fire
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yeah and then the basement already made
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it
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the basement's still down there yeah the
10:28
basement
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is that part of the museum or is that
10:30
like a separate kind of interesting
10:32
it's kind of where they just keep boxing
10:33
oh cool but it's still the original
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this is the original floor that's pretty
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cool we could get a four pack but you
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want to get the cherries they don't have
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what you want in the bottle right only
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in the can we have a regular pepsi
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bottle look at this you can see our
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reflection in here
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right there that's us
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this is me and that's you
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oh man i think i drink too much pepsi
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that's removing my mind you haven't even
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drank one yet today we're about to get
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one you should get this one here it's
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the old timey one right there it might
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have a little fermentation to it can i
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get this one please come on that one pop
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it open pepsi float
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going through like the years of all the
11:09
different versions here get busy
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get busy and drink pepsi cola i was
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thinking of the salt the shawshank quote
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get busy living but no
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get busy drinking
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buddy there's a lot of different
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countries but also
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wow wow that's pretty oh here we go
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it'll tickle your innards right there
11:28
look at that mountain dew it'll that
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used to be the slogan and this was the
11:33
mascot there out there on the on the in
11:35
the hills of the mountains they've
11:37
they've adopted that's the guy that's
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the slogan that's him that used to be it
11:41
for mountain dew back in the day
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i do love some mountain dew i i'm gonna
11:45
go with i'm gonna go with just the the
11:46
cola though i'm not gonna go with
11:47
mountain dew i
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i used to have this can and i threw away
11:51
all my wood stock
11:53
94 was that the one biscuit tour no that
11:56
was brake stuff that was 19. that was 99
11:58
red hot for 68 right there all the
12:01
different
12:02
catch that pepsi spirit i love all the
12:04
different slogans look at this
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more bounce
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to the ounce it looks like a beer can it
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does right look at this is this the
12:12
jacksons
12:13
jackson's world tour 84 is michael
12:15
science the michael signed that look
12:17
michael jackson right there on the end
12:19
that's right michael did promote pepsi
12:21
he there was the commercial at warner
12:23
brothers that he did
12:25
the head what's his name in it who is
12:27
this
12:28
that's right yeah and
12:30
you are very knowledgeable ones about
12:32
michael for sure and don't forget that's
12:34
the same one like i just said where he
12:36
burned his hair on set now this shows
12:38
1910 the bicentennial celebration at the
12:42
pharmacy
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so this is a peak of what the building
12:46
used to look like
12:48
before the fire
12:50
so take a look at this right over here
12:52
on the other side has like this little
12:53
painting mural in here
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this is what the building was like
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before it burned down i make sure you
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get a big
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bottle 12 full ounces and then here
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i make sure it's wholesome and grand
13:06
tasting pepsi and pete oh
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one of them's name was pepsi
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so is this pepsi
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and this pete or is this
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is this
13:17
pepsi and pete now nothing in here is
13:20
for sale it just says display items only
13:23
but there's quite the collection of
13:25
mountain dew bottles
13:27
from a while back it's probably 20 i
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think i had a few of these from i don't
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know 25 years ago maybe late 90s i had a
13:34
couple of those back when i was really
13:35
going through my mountain dew phase that
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cap right there
13:39
yes
13:40
there's a monster truck and an uh
13:43
extended
13:45
vet not a vamp an extended bus i
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collected all these
13:49
oh wow i used to have this yoda can i
13:51
had a lot of this the star wars cans wow
13:54
and i cattle for so long that they
13:55
started to bust because the soda sat in
13:58
there for so long in the heat
14:00
of a florida apartment that they
14:03
decompose and the
14:04
all the there was a lot of leakage of
14:07
the soda some of them that that would go
14:09
into his shop was caleb bradham
14:12
who we now know at least i now know
14:15
was the one who invented
14:18
this beverage oh and take a look at this
14:20
this is kind of cute i don't know if you
14:21
know i enjoyed coca-cola so i wouldn't
14:23
wear that but pretty
14:25
pretty clever advertising t-shirts there
14:27
even has the baseball style ringers here
14:29
with the old logo on it here's a little
14:31
apron
14:32
for you know working around
14:34
at home if you were doing a little
14:35
cooking yeah you could have that you can
14:37
put your little kitchen utensils down
14:39
inside of there adam what goes well with
14:41
pepsi
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coca-cola
14:45
what do you over ice oh i have you want
14:47
an ice-cold pepsi no oh it's an ice cube
14:51
oh right oh yeah yeah so there okay
14:53
that's that's it
14:55
i'm glad that you told me to film that
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and now making our way up to the counter
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gonna go ahead and get ourselves our ice
15:01
cold beverages i'm going with the bottle
15:03
you can see the ice dripping down the
15:05
side of it ice cold yours is in a can
15:08
mine is in a bottle because you're
15:10
getting the wild cherry the dark
15:13
chocolate i'm getting black cherry
15:15
flavor
15:16
we're all out of black cherry okay next
15:20
on the engine what do you got to get i
15:21
don't know
15:22
i think i'll go with here's this should
15:24
i get a mountain dew bottle i'm going to
15:26
be jealous if you do get it regularly
15:28
get it regular okay i'll get a regular
15:30
all right go on i also got this mat can
15:31
i pay for the magnet here yeah all right
15:33
so we got both of these and remember if
15:35
you must drink or drive
15:37
drink pepsi
15:39
but don't drink or drive and we have
15:41
written our names there adam the woo
15:44
and scott on tape
15:47
because you film on tape right then you
15:48
just yep it's all a huge process like i
15:51
said transferring all night long i got
15:53
teams of people working for me adam
15:55
teams
15:56
but you're filming on your cell phone
15:58
right now
16:02
pay no attention to the man behind the
16:02
club and a little gift bag here as well
16:06
all right i'm gonna pop the top
16:23
just the way it's intended in a bottle
16:23
cheers
16:24
thank you
16:30
there's nothing like pepsi from a bottle
16:32
it's not a can
16:34
any any soda from a bottle is good but
16:36
it's been a while out of pepsi that's
16:37
good it's pretty good
16:44
i'm definitely noticing a taste
16:44
difference between coca-cola and pepsi
16:45
though really oh yeah what do you what
16:47
do you what flavors are you tasting
16:48
first it almost tastes a little like a
16:50
sweeter almost
16:52
it has a distinct taste difference
16:54
classic car alert i'm noticing right
16:56
here on the front
16:57
his license plate says new burn
17:00
colonial capital that is cool
17:11
that is awesome classic sweet car alert
17:11
this is for posterity standing right
17:13
here
17:14
underneath the awning next to the sign
17:16
with the pepsi cola
17:19
with my north carolina shirt on
17:21
there's a history in durham too even
17:23
though we're not in durham we're in new
17:24
bern let me take a sip of this right yep
17:26
go for it
17:31
refreshing nice you were born two blocks
17:31
away and you would see caleb bratham's
17:33
son walking around when you were young
17:35
yeah my dad uh sent me to get the mail
17:37
in the post office and when i came out
17:39
got back in the truck i was 12 13 years
17:42
old he said see that man over there
17:44
yeah he said
17:50
because they went broke after the war
17:50
they had bought a lot of sugar
17:51
they went bankrupt
17:53
and they
17:54
crashed
17:54
so you come up here all the time get
17:56
yourself ice cold pepsi yeah my friends
17:58
work here i love it some of my high
17:59
school buddies what year did they build
18:01
this this burned down and they then they
18:03
rebuilt it do you remember this one
18:05
it was a long long time ago that was a
18:07
long time ago it used to be a jewelry
18:08
store here called hearn's jewelry store
18:10
aft so there was the original pepsi
18:12
building then it burned down than a
18:13
jewelry store than this yeah the actual
18:15
pepsi building was
18:17
oh about
18:19
three blocks over that way so it wasn't
18:21
in the same spot no we're getting an
18:22
inside scoop here from a local
18:25
now some of these girls here and look
18:26
guys they know a whole lot more than
18:28
those yeah interesting so
18:30
it was a couple blocks over
18:32
it was completely gone right they got
18:35
that but they tore it down and so i
18:36
built a house
18:38
so you made a barbecue sandwich that's
18:40
in the guinness book of world records
18:43
the largest open face barbecue sandwich
18:46
pulled pork yeah oh yeah if you're
18:48
looking up on uh under moore's barbecue
18:51
it'll come up under that on the guinness
18:53
stuff or the food which that included
18:56
the weight of the bun itself the coal
18:58
swallow with it on it and the pork orbit
19:00
are there any leftovers
19:02
oh we gave it away
19:04
so you pronounce it new burn not new
19:06
burn yeah
19:08
and newborn is uh named after old burn
19:11
switzerland so this is newberry okay
19:13
interesting a new bird
19:15
originally had an e on the end of it but
19:17
they they dropped that
19:19
new bird
19:20
i'll say it as one word newborn
19:24
thank you so much yeah we appreciate it
19:25
thank you so much for the info
19:27
appreciate y'all coming to town yeah
19:29
thanks for having us
19:31
so we're getting conflicting views on
19:33
whether this was the original spot and
19:36
he said he's lived here his whole life i
19:37
think he's i think he's the uh
19:40
he's a town expert from what i can tell
19:42
yeah very interesting
19:44
the marker is right here
19:46
okay we have figured it out we went back
19:48
in talked to the employees inside this
19:51
was the spot of the pharmacy where the
19:52
drink was created
19:54
the local gentleman was talking about
19:58
this building which has since been
20:00
destroyed which was the first
20:02
bottling plant this is what it looked
20:05
like right here so that's that kind of
20:07
settles the confusion makes a little bit
20:08
more sense
20:10
since now as well and now that i'm
20:11
looking at this i think this photograph
20:14
that we were looking at a little bit ago
20:15
is on the front stairs
20:17
of that first bottling plant because
20:19
look at the way the stairs are there and
20:21
then look at the way the stairs are
20:22
there i can't confirm that but that's
20:24
just my assumption
20:26
look really closely listen you can see
20:27
the grate that's beside him
20:31
we're just walking around went about a
20:32
block from where we just were
20:34
and take a look
20:36
there's a little placard here called the
20:38
broad street store up to 1923 and caleb
20:42
bradham the event of pepsi cola leased
20:44
the first floor as his second storefront
20:48
right here that we weren't even looking
20:50
for this we just walked past it
20:53
we have calculated the address of where
20:55
the first bottling plant was and we're
20:57
going to walk over there and show maybe
20:58
it's an empty lot maybe it's home soon
21:00
enough but i want to see it now they are
21:02
closed at the moment currently
21:04
during these times but in 1955
21:07
this was utilized and it still exists
21:10
and notice there's a bear up top there
21:12
protruding from the side of the wall
21:14
almost like popping out of the side of
21:16
the wall
21:18
how many bears have you seen so far
21:20
today four
21:22
before and
21:24
you know what this fire department takes
21:25
care of here what's that all the burns
21:30
all the new burns
21:32
as we're walking around we were just
21:33
discussing on
21:34
other celebrities that promoted pepsi
21:37
madonna is one i think of the michael
21:39
jackson who else if you can think of now
21:41
i have said george michael to you yeah
21:43
i'm a huge fan but i think george
21:44
michael might have been diet coke
21:46
there was one commercial
21:48
i know i know two different different
21:50
companies but it was uh at the time
21:52
michael jackson and madonna they did the
21:54
big they did the big ones i think
21:56
celebrities are still used somewhat in a
21:58
few
21:59
pepsi and coke every once in a while
22:01
getting a good look here at our shadows
22:03
give a little wave
22:05
out for a walk probably could have
22:06
gotten the car and drove around but
22:09
it's a nice day out because i also
22:10
really like looking at the architecture
22:12
through here
22:13
of all these homes it is something out
22:15
of newhart
22:19
it does have a new heart right i think
22:20
bob will walk through i hope so there is
22:22
a railroad track that goes right through
22:24
here this quarter of hancock and johnson
22:26
street
22:28
and on this corner in 1970
22:31
so it means that this
22:33
building was not where the pepsi plant
22:35
was because this building was built in
22:36
1948
22:39
so it could have been
22:40
where these houses are right over here
22:43
and it makes sense to have
22:45
running adjacent would be the train
22:47
going through here past the bottling
22:49
company so it does kind of make sense i
22:51
can almost picture it yeah and after
22:53
doing a little more reading about it
22:55
it sat next to a place called bishop's
22:57
mill
22:58
so there was a mill right along here
23:01
that the pepsi plant sat next to
23:05
no matter where it was
23:07
it has been erased we wanna we wanted to
23:09
have another pepsi so we're gonna go
23:10
back in and get a couple more because it
23:12
just seems appropriate yes when we go
23:14
pay our respects to have bring a pepsi
23:16
an ice cold one and drink one in honor
23:18
of him
23:19
and there are some black cherries the
23:21
one that i saw on the way in
23:23
i gotta get him in the can
23:25
he's up top into the right
23:26
so he's right here
23:28
with the so some photos he has a
23:30
mustache and others you don't this one
23:33
all these gentlemen have some sweet
23:34
mustaches one guy without a mustache
23:36
that's that's right but everyone it's
23:38
got he's got one but he's got one here
23:40
he has like the rolly finger stash going
23:42
on right here awesome i've never had
23:43
this particular one we saw these when we
23:45
when we walked in originally but i
23:46
didn't realize that they were the the
23:48
cherry flavored and we're not going to
23:50
need this
23:51
and on the way over it's only about a
23:52
mile away
23:54
from the very first you know where the
23:56
inventor of pepsi invented pepsi
23:58
to where he is now laid
24:02
this is the
24:03
water tower here in town
24:15
got some lawn maintenance going on
24:15
over there
24:16
now from a photo found online
24:20
it appeared as if there was a house off
24:22
in the distance
24:24
and that house i believe
24:27
is on this corner
24:29
ah i see some pepsi bottles there they
24:31
are a couple pepsi bottles
24:36
oh
24:36
there's even
24:37
says the inventor of pepsi cola right
24:42
and caleb
24:43
and his son shared the same middle name
24:46
also wow
24:47
caleb d
24:49
senior
24:50
and caleb d
24:51
jr
24:52
interesting wild
24:58
only two bottles
24:58
but we figured out exactly where it was
25:00
was this home here on the corner and
25:01
this pillar
25:03
over here on this far end
25:06
by another big building with some some
25:08
pillars on the front porch
25:10
if you're looking to come out and pay
25:11
your respects to the inventor the
25:13
creator
25:14
of pepsi cola
25:16
passed on in 34 but born back in 1867
25:19
says here a tasty black cherry flavor
25:21
cola made with real sugar for a sweet
25:23
nostalgic treat so maybe they did have a
25:24
cherry flavor so it's real sugar before
25:27
high fructose so it's
25:29
old-timey there
26:02
definitely has like a mediciney taste to
26:02
it at least the first thing i got at
26:04
least this version of the cherry does
26:07
made with real sugar
26:09
probably tastes more similar
26:11
to how caleb's version
26:13
probably tasted which had that mediciney
26:15
taste
26:20
this is the most
26:20
soda i've had in one day in a while
26:22
probably in about a month
26:47
and that's going to do it for today
26:48
see you in the next video the vlog